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Kitchener Today with Brian Bourke

Tuesday November 30th, 2021

Show Opening... But first (0:33); Open Letter to Ontario's Premier: Crisis in Nursing Human Resources Repeal Bill 124 as a start (20:07); Canadian Centre to End Human Trafficking urges Canadians to act now: new research (43:06); Inadequate Education in Ontario's Youth Jails (1:03:07); Is Giving Tuesday all Hype, No Help? (1:24:59); Tech Spotlight. GUEST: Alex Kinsella, Marketing Manager, Communitech (1:44:49)

Mike Farwell Show

Tuesday November 30th, 2021

The opening monologue (0:56); Refugee Task Force to Support Refugee Resettlement Efforts (19:49); WHO warns that new virus variant poses 'very high' risk (42:35); It's giving season - how do you ensure your charitable donations will be used effectively? (1:01:13); Mother of one of the people removed from the homeless shelter speaks out (1:24:23); Death as Life's Work: Waterloo County Undertakers and Funeral Businesses, Illustrated Histories (1:45:10)

Kitchener Today with Brian Bourke

Monday November 29th, 2021

Show Opening... But first (0:33); Between Two Hosts (1:43); Woolstencroft calling on the school board to release the research report that was the basis of the decision to change the names of three schools (20:10); Why it’s normal for COVID-19 vaccine immunity to wane, and how booster shots can help (42:49); The hunt for coronavirus variants: how the new one was found and what we know so far (1:02:59); Facebook’s rebranding is anything but ‘meta’ (1:25:44); Shaving products are a hot ticket item this holiday season (1:45:53)

Mike Farwell Show

Monday November 29th, 2021

The opening monologue (0:56); ‘Brutal’ eviction given to people sheltered in tents near Charles and Stirling (18:35); Region to spend $700,000 to make repairs to Cold War bunker (41:17); CHYM Tree of Hope Radiothon (1:00:46); Rant or Rave (1:23:49)

Digital Marketing From the Trenches: Live at the Hive

10 Google My Business Tactics Businesses & Entrepreneurs Can Use to Succeed

Did you know that 97% of people learn more about a local company online than anywhere else?

The sweet, simple days of yellow pages and phonebooks are long behind us!

For small businesses, it’s no longer a nice perk to have your business in an online directory; it’s a must-have!

Unfortunately, many companies overlook one of the most potent tools to achieve this and other core business objectives: Google My Business Profile. 

Google My Business is like a virtual phonebook!

Not only does Google My Business make your business easier to find on Google, but it also helps you to reach potential customers that would otherwise not know how to find your business.

So whether you’re considering creating a listing for your business or looking for the best ways to boost your local presence, Google My Business is well worth your time!

What’s Working?

Google My Business is a valuable tool to help businesses gain exposure.

But you may not be using GMB to its full potential.

Here are ten things that you can do to make your profile more effective.

Let’s go!

1. Why is a Google My Business Profile Important?

Google My Business has replaced Yellow Pages has become the must-have online directory.

The users are highly motivated in their searches. As a result, we get a considerable search intent.

There are thousands of keywords you could optimize for using Google My Business, and various tools come along with it.

2. What Makes a GMB Profile Successful?

Google My Business is one stop where you can provide quality information to reach your audience.

By Optimizing your Google My Business Profile, you are sending Google signals which will help you rank higher in the searches and increase visibility among your audience.

3. MetaData – What is that?

Your Google My Business Listing is an important ranking signal to Google’s local algorithm when it comes to being found in the Google map pack, Google maps, and localized search results.

As a result, you must give as much information using Google My Business Profile metadata to rank higher in Google.

Metadata can be an image description of the photo you uploaded on Google My Business, Or the camera you took pictures with!

4. Understanding Your Local Rank Using Local Falcon

It is fine having a Google My Business profile, but unless it ranks in the Google Map 3-pack, you have zero visibility in local search.

Appearing in Google Maps drives an insane volume of enquiries online.

Local Falcon understands the importance of ranking higher in Google Maps search.

Local Falcon is a local rank tracking tool for local SEO Analytics and delivers live organic results.

5. Optimize Images for Local Search

It’s an SEO fact that photos create more engagement, reach and click-throughs for you Google My Business.

When consumers are looking through your business profile on Google, it is essential to optimize your business photos.

Invest in high-quality photos that can set your business apart from your competition and help entice consumers to visit your business.

Also, don’t forget to update the image’s alt tags!

6. Adding Products to your GMB profile

Optimize your listing using the products feature.

Google My Business features products now and product collections complete with images, details, pricing, and related products.

This feature is an awesome way to keep customers engaged without leaving your GMB profile.

It lets users view more information about your products and services.

7. Adding Services to your GMB profile

It’s important to remember that Google My Business is essential to a thriving local marketing strategy.

By adding services to your Google My Business Profile, your business will be able to capture new leads and convert searchers into customers.

Keep your services specific to showcase the range of services you offer.

8. Call and Calls history

With the ‘Call History’ feature within its Google My Business, business owners see and respond to missed calls from Google Search and Maps.

The Call History allows you to:

  • Keep track of phone calls from customers on Google Search and Maps
  • Respond to missed calls and stay engaged with customers
  • Keep your calls from Search and Maps in a single place
9. Messaging –  So Customers can chat directly with you!

Looking for a convenient and easy method to engage with your customers?

Visitors can message you directly from your business listing on Google Search or Google Maps with Google My Business Messaging.

They’ll no longer have to search through your website for a way to connect you.

10. Building Citations to Increase Your Google Local Rank

Citations are any mention of your business mane across the web, even if those mentions are not linked directly to your website.

These citations can include local listings, review sites such a Yelp and your listing on Google.

Creating consistent citations, meaning your business information such as your name, address and phone number, si the same across the web is important because it shows Google that the information on these sites is trustworthy.

There are several auto-submit software to create citations, such as Bright Local.

Wrapping Up

Google My Business is a powerful tool that can boost your profile and make it more effective, so take advantage of it!

 

We hope you enjoyed understanding blogging is essential for growth. If you’re looking for more great content, check out some of our other reads below:

5 Scroll Stopping Creative Ideas to Use For Black Friday

The Importance of Social Media to Boost Sales This Holiday Season

Content Marketing – Blogging For Growth


CKMS 102.7 FM: Radio Waterloo

So Old It’s New set list for Monday, Nov. 29, 2021 – on air 8-10 pm ET

Ian Hunter, Noises . . . Let’s make some noise, starting with this experimental-type track from Hunter’s 1981 new wavish-album, Short Back ‘n’ Sides. And it presages, later in the set, some late 1970s-early 1980s my college days new wave, including one by The Clash, whose Mick Jones co-produced the Hunter album while Clash drummer … Continue reading So Old It’s New set list for Monday, Nov. 29, 2021 – on air 8-10 pm ET →

Cordial Catholic, K Albert Little

No! Augustine Didn't Affirm Sola Scriptura

-/-

CKMS 102.7 FM: Radio Waterloo

rabble radio

♦rabble radio is a weekly podcast and radio program that tunes in on the issues and actions that matter to you. It is the flagship podcast of rabble.ca, an award-winning, independent, community-driven media. Among the first digital journalism organizations in Canada, and the first to incorporate as non-profit, rabble.ca has been at the forefront of … Continue reading rabble radio →

Creative People Podcast with Ryan Leacock

#91: Broadway Conductor: David Loud: "A Strange Thing to be Grateful for"

♦ ♦

This week on the podcast I'm talking with Broadway Musical Director and Conductor, David Loud. David tells me about his 34 years on Broadway, the magic of theatre and music "in the room" with someone. He talks to me about working with some of the best, including Stephen Sondheim. And how rewarding the teaching he's doing now is.

David tells me about the energy of being in the middle of everything while conducting on Broadway, and how the best collaborating happens when everyone makes the same show. We talk a lot about being grateful during the hardest things in life and David tells me about being diagnosed with Parkinson's Disease and the peace he has found since. David is releasing his memoir Facing the Music in February 2022 be sure to check that out.
Great, special chat this week.

Music by Guustuuv


The podcast is sponsored by Him & Her Inc.
www.himandher.ca/

About Facing the Music:

www.simonandschuster.ca/books/Facing-the-Music/David-Loud/9781682451915

FACING THE MUSIC
By David Loud
"Beautifully written, filled with vivid details, braided with
love and loss and wit and the perspective of someone with
an utterly unique story to tell."
-- Lynn Ahrens, lyricist
(Ragtime, Seussical, A Man of No Importance)
Experience Broadway musicals from a new perspective – from the
conductor’s podium.
David Loud occupies a unique place in Broadway history. In addition
to his distinguished career as one of Broadway’s most respected music
directors, he originated three Broadway roles as an actor, including his
appearance in the original cast of Stephen Sondheim’s legendary failure
(and cult classic) Merrily We Roll Along, directed by Harold Prince. In a
career spanning several decades, he served as music director for the original
Broadway productions of Ragtime, Curtains, Sondheim on Sondheim, The
Visit, The Scottsboro Boys, and Steel Pier, as well as revivals of She Loves Me,
Sweeney Todd, Company, and Porgy and Bess. And he appeared alongside
Zoe Caldwell and Audra McDonald in Terrence McNally’s Tony-winning
play, Master Class.
FACING THE MUSIC is David Loud’s poignant and hilarious memoir
of his extraordinary adventures conducting Broadway shows, rubbing
shoulders with John Kander, Fred Ebb, Audra McDonald, Stephen
Sondheim, Harold Prince, Angela Lansbury, Chita Rivera, Roger Rees, Zoe
Caldwell, Marin Mazzie, Jerry Bock, Sheldon Harnick, Garth Drabinsky, and
Barbara Cook, among others.
It is also a look at his path to the podium, from his one-of-a-kind
childhood (a stage-struck kid growing up at a school devoted to organic
farming and mountain climbing), to formative experiences at a New
England prep school and Yale University. His coming out as a gay man and
his diagnosis as a person with Parkinson’s Disease, combined with his
extraordinarily entertaining backstage anecdotes, make for a riveting look at
what it means to live, love, and make music in the rarefied air of Broadway.
“Luminous and surprising, an extremely honest memoir of a
life lived in the world of Broadway musicals, by one of the
theatre’s most gifted conductors. I can’t think of another
book quite like it.”
-- John Kander, composer
(Cabaret, Chicago, New York, New York)

  

Kitchener Baptist Sermons

Complete in Him

The post Complete in Him appeared first on Kitchener Baptist Church.

Cordial Catholic, K Albert Little

Did Augustine Affirm Sola Scriptura? Nope!

-/-

Insomnia Radio Canada

IR Canada Show #162 – Bonus Tracks

♦ Download IR: Canada #162 Subscribe Spotify

Become a Patron!

Welcome back! Another week, and lots more tracks. In an effort to clear out the inbox, I’ve put some extra tracks in this weeks show.

I’m still working on getting through emails as quickly as I can. With new emails coming in daily it can be hard to get back to everyone as quickly as I’d like. So if you’ve emailed and not heard back, feel free to follow up.

If you’d like to speed up the process, there are some things you should include when you email me about getting your track on the show.

  • Your name or the Band’s name
  • All your socials links, be that Facebook, Instagram, Soundcloud, Spotify, or Bandcamp. Include them all.
  • Your WEB PAGE!
  • Where the band is from! This is very important if you want to get on this show or the main show.
  • Info on the band / album / ep / single. Sometime I’ll read this out!
  • Any upcoming shows (even virtual ones).

THIS WEEKS TRACKS

  • Basement Revolver – Tunnel Vision – Hamilton ON
  • Ghostkeeper – Grassy Plains – Calgary AB
  • Carolina Lopez – El Latin Dance – Toronto ON
  • Aocelyn – I Wish I Was a King – Nunavut/li>
  • Coda Facto – She – Hamilton ON
  • Cmagic5 – Dancing On My Heart – Toronto ON
  • David Vest – Mr. Pine Top Boogie – Vancouver Island, BC
  • Arrested Development – Vibe – Bonus Track (but from the USA)

Thank you listeners for taking the time to listen to my show. Thank you, Bands, Musicians, and promoters for sending me music. I don’t talk on the show that much about my personal life, as I’ve always felt the show was to feature and talk about Canadian Bands and musicians. It’s been 3 years now since I left a safe secure job. I was missing out so much on family time as I had been since 2011 when I starting working jobs that were mostly evenings only. I wanted time with my family. Sadly the job I left for didn’t last, and all the temp positions I managed to land didn’t turn into anything long term or permanent. Add in as I was about to start looking for work, my husband of over 20 years was diagnosed with Stage 4 Prostate Cancer. Yes STAGE 4, before the age of 50 where you are normally tested for prostate cancer. Now here I am, also dealing with Covid 19. A high-risk household, and Covid. So that brings up to me starting the Patreon page for this show. But, if you can’t manage a monthly Patreon donation, please consider a one-time donation to his fund Help John Fight Cancer. Donations can be done anonymously. Every penny goes to bills, keeping a roof over our head and food on the table. If you can manage a monthly Patreon donation the site is: IR Canada Patreon Perks are listed on the site and start with a shout out Thank-you’s on the show and social media pages.

Other Important Links

  • Insomnia Radio Canada Twitter (@IR_Canada)
  • Insomnia Radio Canada Facebook
  • IR: Canada
  • IR: Canada Feed
  • Insomnia Radio Canada on Telegram
  • email: chris at insomniaradio dot net
  • Insomnia Radio Canada on Castbox
  • Insomnia Radio Canada Play List on Spotify
  • Insomnia Radio Canada on Spotify

Kitchener Baptist Sermons

Sour Above Your Problems

I. The Lord’s  Messiah  (Vs. 2-8)  A. The Messiah  Presented  (Vs. 3)  B. The Messiah Praised (Vs. 5) C. The Messiah  Perpetual  (Vss. 6-8)  1. The  Frailty  of Man (Vs. 6)  2. The  Purpose  of Man (Vs. 7)  3. The  Permanence  of God’s Word (Vs. 8)  II. The Lord’s  Majesty  (Vss. 9-26) A. Behold a  Coming  Lord  (Vs. 10)  B. Behold a  Loving  Shepherd (Vs. 11)  C. Behold the Lord Over  Creation  (Vs. 12)  D. Behold the Lord of  All   Wisdom  (Vss. 13-14)  E. Behold the  Lord  Over  All  (Vss. 15-27) III. The Lord’s  Might  (Vss. 27-31) A. He Gives Power to the Weak (Vs. 29)  B. We Find  Continued   Strength  When We Wait on […]

The post Sour Above Your Problems appeared first on Kitchener Baptist Church.

Debt Free in 30 Minutes

378 – When Debt Consolidation Doesn’t Go As Planned – Tips + What to Avoid

On the surface, a debt consolidation loan sounds like a great idea because you’re left with only one monthly debt payment as opposed to several. But is consolidation always a good idea? And is it worth it if you’re paying more in interest than you were before? On today’s podcast, Scott Terrio and Doug Hoyes provide real stories of failed debt consolidation. While borrowers have good intentions and want to make their debts more manageable, consolidation loans can sometimes make debt repayment more difficult. Scott and Doug also give practical advice for when consolidation is the right move and which types of loans to steer clear of. Tune in for a great discussion!

 

Links Mentioned in the Show:

 

How Does a Debt Consolidation Loan Work: www.hoyes.com/blog/how-does-a-debt-consolidation-loan-work/

Should You Consolidate or Pay Bills with a Car Title Loan? www.hoyes.com/blog/should-you-consolidate-or-pay-bills-with-a-car-title-loan/

Podcast 231: Think Twice Before You Get a Home Equity Line of Credit: www.youtube.com/watch?v=RiKKbg_pyu8

Scott Terrio on Twitter: twitter.com/ScottTerrioHMA


Kitchener Today with Brian Bourke

Friday November 26th, 2021

Show Opening... But first (0:33); Waterloo heads international hub for vision science (19:09); Supply or demand? What’s the solution to Canada’s hot housing market (41:26); Waterloo Region should stop funding Oktoberfest, Scottish festival, philharmonic choir, staff say (1:02:07); FREE PHONES FRIDAY (1:24:23)

Mike Farwell Show

Friday November 26th, 2021

The opening monologue (0:56); Individual kicks Cambridge woman's door for TikTok challenge (20:08); Parliament to return under hybrid format after contentious debate in House of Commons (42:37); The Coach's Show (1:01:15); Friday Four Panel (1:23:40)

Farwell and Pope Podcast

OHL Stories with Peter Lee

His name is synonymous with the Ottawa 67's. He was the first player from the franchise to be named the CHL's Player of the Year and he established a league record for goals with 81 in a single season (a record that would, remarkably, be broken only 5 years later). His 444 career points remains a franchise-best and his 213 career goals was an OHL record that stood for more than 30 years…until some guy named Tavares came along. He is also the only 67 to ever return to coach the team. Peter Lee would go on to play more than 400 games in the NHL before embarking on a career in Europe that continues to this day. He's recognized as one of the Top 50 players in Ottawa 67's history.

Beyond the Bulletin Podcast

Episode 110 - Black Studies Diplomas, Highly Cited Researchers, Teaching and Learning

Professor Vershawn Young, of the Faculty of Arts, leads the team creating programming in Black Studies, and he discusses ways the two new diploma programs differ from Black-related courses the University has offered. Nine faculty members have been recognized among the most-cited researchers in the world. The 2021 Environmental Sustainability Report is out. And submissions are open for the 13th annual Teaching and Learning Conference. Links in this episode: Giving Tuesday: uwaterloo.ca/giving-tuesday/ Highly cited researchers: recognition.webofscience.com/awards/highly-cited/2021/?campaignname=Highly_Cited_Researchers_SAR_global_2021 Sustainability Reporting: uwaterloo.ca/sustainability/about/reporting Indigenous Speakers Series: uwaterloo.ca/arts/events/indigenous-speakers-series-presents-jean-teillet Teaching and Learning Conference: uwaterloo.ca/uw-teaching-and-learning-conference/call-proposals Black Implementation Team: docs.google.com/document/d/1XSV61oqIFjg4-LliUtu07-EeNfbuGuXK9aiLBG7U8ps/edit Black Faculty Collective: blackfacultycollective.ca/ Post-degree and non-degree students: uwaterloo.ca/future-students/part-time-online-degrees

Kitchener Today with Brian Bourke

Thursday November 25th, 2021

Show Opening... But first (0:33); The throne speech: Inflation crowds out the agenda - and could for years to come (19:43); Businesses disappointed as Ford votes down paid sick days Re: Businesses back 10 paid sick daysRe: Businesses back 10 paid sick days (41:56); In addition to food price inflation, food shoplifting also on the rise in Canada (1:02:02); FCM Partners for Canada's Recovery (1:24:16); Mindful makers offering winter camp for kids over the christmas holidays (1:44:37)

Mike Farwell Show

Thursday November 25th, 2021

The opening monologue (0:56); Green Party names Amita Kuttner as interim leader (20:24); Cybersecurity breach of Ontario's COVID-19 vaccine system (42:17); Giving Tuesday: Alzheimer Society Waterloo Wellington (1:02:28); Regional council meets for budget talks (1:23:43); The Flip Side (1:43:45)

CKMS 102.7 FM: Radio Waterloo


Pull the Plug

PTP 369 - November 25, 2021 - John Muirhead, Best R&B Artists, and Soul Colour

Pull the Plug interviews Canadian musician John Muirhead, and discusses great R&B artists, as well as discovering our soul colour through our food choices.


Show Notes


Opening

- London’s Rock the Park

Traveller by John Muirhead

John Muirhead

- John’s Website

- Buy some John Muirhead merch!

- John Muirhead on Spotify

- John Muirhead on Apple Music

Two Shots by John Muirhead

Ranker

- The Best R&B Artists of All-Time

Tank of Gas by John Muirhead

Buzzfeed - Would You Rather?

- Eat Some Colourful Food to Unveil Your Soul’s Colour

The Space Between Stars by John Muirhead

Closing/Rec Room

- No Time to Die

- Shang-Chi and the Legend of the Ten Rings

- Three Pianos: A Memoir

- Spider-Man: No Way Home trailer


Want to support the show?

patreon.com/ptppodcast


Use our Amazon affiliate link and buy ALL THE THINGS


Rate us on iTunes!


Want to reach out to us?

Email: contact@ptppodcast.com

Twitter: twitter.com/ptppodcast

Website: ptppodcast.com

Facebook: facebook.com/ptppodcast


Just like one of us?

Shannon Godzilla: twitter.com/xoradioxo

Justin Briner: twitter.com/jbrines3

Justin G.: twitter.com/jurego

Sarah Ehm: twitter.com/sarahemmmusic

--- Send in a voice message: anchor.fm/pulltheplug/message

CIGI/The Logic Big Tech Podcast

C. Brandon Ogbunu on Afrofuturism as a Tech Framework

Science fiction has long been a medium for bringing light to societal issues, including religion, culture and race. It helps us imagine futures of hope and prosperity or warns of dystopian nightmares. And our experience of race plays a central role in our understanding of science fiction. “There’s this amazing quote from Junot Díaz, the Pulitizer Prize-winning writer, where he basically says that if it wasn’t for race, X-Men doesn’t make sense. If it wasn’t for the history of breeding human beings through chattel slavery, Dune doesn’t make sense. If it wasn’t for the history of colonialism and imperialism, Star Wars doesn’t make sense, right?. If it wasn’t for the extermination of so many Indigenous First Nations, most of science fiction first-contact stories don’t make sense,” says C. Brandon Ogbunu. What Afrofuturism seeks to do is reimagine the future by putting the Black diaspora community at the centre. 

In this episode of Big Tech, host Taylor Owen speaks to C. Brandon Ogbunu, a computational biologist and technologist and assistant professor of ecology and evolutionary biology at Yale University. Taylor and Brandon discuss how Afrofuturism can bring about a more diverse, inclusive community of tech start-ups and tech platforms. 

Technology platforms are riddled with algorithmic bias, resulting from blind spots that exist within each development team. As many platforms span geographies, cultures and languages, it is increasingly important to be aware of the many potential harms that can result from the way the software is developed and deployed. Traditionally, Silicon Valley companies are managed by white males with a specific world view. “Anybody who is familiar with the technology and has ever been racially profiled would immediately see the problems there. I think the problem, the reason why this stuff was not a part of the conversation up front, is because the people designing the technology have never been affected by it,” says Ogbunu. He sees works of Afrofuturism, such as art, music and film, as vehicles to lift the sense of impossibility and constraint and to inspire Black and other under-represented communities to create and build new technologies and businesses.


Cordial Catholic, K Albert Little

From the Canadian Wilderness to the Catholic Priesthood (w/ Fr. Nathan Caswell)

-/-

Kitchener Today with Brian Bourke

Wednesday November 24th, 2021

Show Opening... But first (0:33); Ontario teachers' union implements controversial weighted voting system to increase minority representation (20:07); Indian Residential Schools: What does it mean if the Pope apologizes in Canada? (41:58); Cambridge Claims "All consultation obligations have been met" Controversy over Minister Clark's Nov. 30th Deadline to Consult Heats Up (1:02:11); Milk jugs, cartons or plastic bags - which one is best for the environment? (1:24:15); What is happening at Waterloo Brewing over the holiday season? (1:44:39)

Kitchener Baptist Sermons

How to Study the Bible (Introduction)

The post How to Study the Bible (Introduction) appeared first on Kitchener Baptist Church.

Mike Farwell Show

Wednesday November 24th, 2021

The opening monologue (0:56); City prepares to breathe new life into The Boathouse (19:58); COVID-19 recovery top priority in throne speech, but governor general provides little detail (42:23); What's on Wednesday? 100+ Women Who Care host final meeting of 2021 (1:03:06); What's on Wednesday? Rotary Club of Cambridge Preston-Hespeler presents Crystal Drop Gala (1:12:54); Kitchener-based bus company feels industry ignored by federal government (1:24:41); Between Two Hosts (1:45:38)

CKMS 102.7 FM: Radio Waterloo

81 82 83 84 Episode 013: From Under the Floorboards

My force of habit, I am an insect I have to confess I’m proud as hell of that fact  

Bonn Park Podcast

BONN PARK PODCAST EPISODE 106 JILL ZAPPITELLI

-/-

Kitchener Today with Brian Bourke

Tuesday November 23rd, 2021

Show Opening... But first (0:33); Management is so passé - it's co-creation that workers are demanding (20:30); Bans on flavoured e-cigarettes could see some vapers return to smoking cigarettes (42:35); Open Phones: Christmas Decorating (1:02:48); Calls to boycott the Beijing Olympics grow (1:24:56); Tech Tuesday Spotlight. GUEST: Alex Koch, Lawyer with GoodLawyer (1:45:03)

Mid-Credit Scene

Mid-Credit Minute: Let's Be Practical with Jon Johnson

Mikes Clark and Pereira talk with designer Jon Johnson to chat about practical effects, matte paintings, and why we love Guillermo del Toro!!

Follow Jon  on Twitter & Instagram
Check out Jon's website
Follow Mid-Credit Scene Podcast on our socials.
Follow Mike Pereira on Twitter.
Follow Michael R. Clark on Twitter and Instagram.

Logo design by Bearface Design.
Theme music is The Show Must Be Go by Kevin MacLeod.
Mid-Credit Scene is proudly broadcast on Midtown Radio.

The Games Institute

035: Maker Groups and Inclusion with Cayley MacArthur

-/-

Mike Farwell Show

Tuesday November 23rd, 2021

The opening monologue (0:56); A kerfuffle in the House as the Speaker refuses to recognize the Greens as a party to speak on the opening of the House with a new Speaker (19:40); Is this the beginning of the end of tipping? (42:01); One on one with Dr Mercer from Wellington Dufferin Guelph Public Health Unit (1:02:12); Can the countryside line contain the pressures of development? (1:24:30); The legend of outlaw Jesse James made its rounds in Wellington County (1:44:28)

Kitchener Today with Brian Bourke

Monday November 22nd, 2021

Show Opening... But first (0:33); Between Two Hosts (1:47); Fear of travelling: Canadians need to put travel risk into perspective (20:15); What symptoms persist in people with long COVID, and how can these be treated? (42:31); People's Party not without influence (1:02:50); Holiday spending expected to be down this year, but small businesses are optimistic this year could be better (1:25:07); Meet Canada's Coolest New Word Game: JABUKA! (1:44:56)

Mike Farwell Show

Monday November 22nd, 2021

The opening monologue (0:56); Kyle Rittenhouse's acquittal for shootings based on self-defence isn't surprising: legal experts (00:00); A crematorium doesn't belong in a neighbourhood, say Kitchener residents (42:20); Homeowners run Christmas light shows to raise money, shed light on social issues (1:02:05); Rant or Rave: You're up! The stage is yours. Give us a call to tell us what has you ranting or raving! (1:24:31)

Sales and Marking podcast (Profitworks)

Is Your Website Shooting Itself in the Foot?

Does your website have black hat methods of manipulating search engines? A lot of businesses do, and they don't even know it! Listen to today's podcast to avoid these pitfalls!


Digital Marketing From the Trenches: Live at the Hive

5 Scroll Stopping Creative Ideas to Use For Black Friday

Have you ever aimlessly scrolled through Twitter, Instagram or Facebook and gotten sucked into watching someone’s video?

We’ve sure been there before!

Moreover, when it’s a video from a brand, you have to wonder how they made such an eye-catching engaging video?

Creating video for social media isn’t an exact science!

You can use some tried and tested best practices to elevate your videos across all social channels.

With Black Friday just around the corner, now is the time to use creative ideas that will get your audience to stop the scroll and look at your content.

But before that, let discuss

What’s new?

What’s new in Marketing?

Instagram will shut down its companion app Threads by year-end – Existing Threads users with an in-app notice, which will direct them to return to Instagram to message their friends going forward.

Google signs a 5-year deal to pay for news from AFP – Google will begin paying Agence France-Presse for its news content as part of the broad five-year partnership.

Introducing More Control for People and Brands in News Feed – Instagram announced plans to collaborate with third-party partners to develop a brand suitability verification tool.

Facebook tests tool to allow users to manage the content they see – Facebook is testing a feature allowing users to control how much content they view from friends, groups and public figures.

Snapchat Launches Multi-Format Ad Placements to Help Maximize Reach and Engagement – Snapchat will enable advertisers to incorporate multiple video ad formats within a single ad set, with its new ‘Multiple Formats’ delivery option launching this week.

Gemini Raises $400 Million To Build A Metaverse Outside Facebook’s Walled Garden – After seven years of funding their Gemini cryptocurrency empire out of pocket, Tyler and Cameron Winklevoss are in the process of signing the last documents on their first round of capital.

Google Launching November 2021 Broad Core Algorithm Update – Google is giving everyone advance notice that a broad core algorithm update will be released.

What’s working?

Black Friday is fast approaching and, with that, the busiest sales time of the year.

So how are you going to “stop the scroll” and get people to engage?

Let’s take a look at some creative ideas for grabbing attention – and sales.

Understanding the Why

What should your Black Friday Creative look like?

Firstly, Before opening Photoshop or Canva, ask yourself:

  • What are my goals?
  • Which channels and ad formats will be used?
  • Which pain point will be the focus?
  • What emotion are you trying to evoke?
  • What kind of visual would convey your message well
Design Tools

When creating and optimizing your designs for Black Friday, there are several tools for you to consider, both free and paid.

*Be sure to use the features in the apps themselves because not only is it easier, the algorithm favours in-app features.*

Paid Tools:

  • Adobe – Photoshop, Illustrator, Rush, Spark
  • Stencil – Online graphic design tool
  • Mojo – Great for stories and light video editing 

Free Tools:

  • Canva – Graphic design platform with a premium version
  • Photopea – Online photo editor very similar to Photoshop
  • Tezza – Photo and video editing
  • Unfold – Great for stories and video posts
  • Record It! – Useful for recording how-to’s 
  • SnapSeed, Lightroom, Foodie – Fee photo editing and filters
How to Create A Style Guide

It’s essential for every marketer producing content to have a style guide! 

They ensure brand consistency for every piece of content, no matter who created it.

Don’t Forget to Personalize Your Creatives

You don’t need to reinvent the wheel for each one of your designs.

Furthermore, many tools come with pre-set templates that you can customize using your style guide for efficient, consistent production.

 

Some customization options are…

  • Uploading your images and videos 
  • Setting your custom colour palette
  • Uploading brand fonts and logos
  • Establishing preset filters and photo edits
  • Using preset video transitions and lower thirds
  • Specific guidelines for stock photo and video sourcing 
Scroll-Stopping Creative Ideas: #1 Make Them Laugh

Craft your own memes and gifs intended for sharing to tap into new audiences and gain maximum reach.

 

  • Use tools like iLovelMG.com, Kapwing Meme Generator, and Quickmeme to easily craft your memes.
  • Memejacking – Jump on trending memes to ride the wave of excitement.
  • Make your memes relatable. The hilarity of your meme doesn’t mean it’s going to work for your audience.
  • Meme challenges. Choose an image that works for your business and ask your audience to caption it.
Scroll-Stopping Creative Ideas: #2 Add Scarcity

Build Anticipation. Showcase Excitement.

 

  • Purchase countdowns – This defines the scarcity parameters.
  • Sale price countdowns – This presents how much time is left before the sale price ends.
  • Low stock notices – This displays how much inventory is left.
  • Purchase Notifications – Demonstrates the popularity of the item. 
Scroll-Stopping Creative Ideas: #3 Doorbuster Deals 

A great deal can stop one of your VIP customers in mid-scroll. 

 

Put the deal front and centre with special or exclusive products, VIP imagery, and giveaway incentives (like the first 50 purchases also get free shipping.)

  • Adding a countdown timer to your creatives can encourage your subscribers to take action right away.
  • Giveaway Incentives such as ‘Priority Access’ or ‘ First 30 orders will get free shipping’ give them a compelling reason to purchase.
Scroll-Stopping Creative Ideas: #4 Partner with an Influencer

Take advantage of the new content collaboration tools on social media platforms and find yourself an influencer or creator to develop content like:

  • Product Reviews and Comparisons
  • Account Takeovers for FAQs 
  • How-To Videos
  • Video Challenges
  • Inspirational Video
  • Results “UGC” Style Video (for instance, I used this service and here is what my site traffic looks like now)
Scroll-Stopping Creative Ideas: #5 Carousel Posts

Image Posts Are Not Dead.

 

Carousels (or multi-image ads) allow you to guide the user through your product or services’ essential information and let you showcase product bundles.

Pro Tip: Tap into the aesthetic your audience loves when choosing your photo props and filters.

Developing Your Marketing Kit

Share business updates and highlights.

Create custom posts and social posts from reviews and updates.

Customize posts you can share today.

Change the style, colours, and more on your marketing materials to match your business needs.

Share your story with a personalized video.

Share business names and some questions for a quick and easy video to share on social.

Printable posters to kick off your marketing.

Download your in-store kit and receive printable posters, signs and stickers for your business.

Wrapping It Up

Taking advantage of creative design tools can help turn your ad into a customer magnet.

You can add a personal touch to your designs to give your brand an authentic personality through storytelling.

We hope you enjoyed understanding blogging is essential for growth. If you’re looking for more great content, check out some of our other reads below:

Kicking Off the Holiday Season With Winning Black Friday Strategies

The Importance of Social Media to Boost Sales This Holiday Season

How To Use Reels and Stories To Grow Your Business


CKMS 102.7 FM: Radio Waterloo

So Old It’s New set list for Monday, Nov. 22, 2021 – on air 8-10 pm ET

Black Sabbath, Turn Up The Night . . . Kick butt Ronnie James Dio era Black Sabbath to start us off, from the Mob Rules album, 1981. I remember that album especially from working on a construction crew winter of 1981-82 in northern Alberta, minus-50 (really, OK was just one day it got that low … Continue reading So Old It’s New set list for Monday, Nov. 22, 2021 – on air 8-10 pm ET →

CKMS 102.7 FM: Radio Waterloo

Punjabi Trucking Program

Punjabi Trucking Program is produced by Virasat Media and airs on Saturday from 12:01pm to 2:00pm.

CKMS 102.7 FM: Radio Waterloo

Maciek Gud – TBD

♦Maciek Gud – TBD is a multi genre late night mixshow. Maciek Gud – TBD airs on Tuesday from Midnight to 2:00am. Join DJ Maciek on Twitch at www.twitch.tv/dj__maciek

CKMS 102.7 FM: Radio Waterloo

Musicians FAQ Episode 23 with David Boyd James (part one) Monday November 22nd 2021

Join me Monday November 22nd at 10am for an hour of music and chat part 1 with Country singer/songwriter David Boyd Janes on Musicians FAQ cheers, Stewart McKie

Creative People Podcast with Ryan Leacock

#90: DJ: Sonja: "Wishing is Free"

♦ ♦

This week on the podcast I'm talking to DJ, experimental arts, and fellow millennial Sonja (www.instagram.com/sonja_online/) She talks to me about bleeding through your eyeballs for your dreams, doing things that scare her (like relocating to South Korea), and why she doesn't want to live in North America. ever again.

Sonja means business and her approach to her work is infectious and no-nonsense. She tells me that in her minds-eye her creativity is a plant and has some extremely insightful/helpful things to offer from that perspective. She's great, fantastic chat!

Music by Margareta
open.spotify.com/artist/2EujXLp3444r3ayjrmwM8L?si=cqBzmFc0RHucUpVMrg42fg


The podcast is sponsored by Him & Her Inc.
www.himandher.ca/

  

Kitchener Baptist Sermons

Christ and the Church

The post Christ and the Church appeared first on Kitchener Baptist Church.

Insomnia Radio Canada

IR Canada Show 161 – Seven Tracks for the Win

♦ Download IR: Canada #161 Subscribe Spotify

Become a Patron!

Welcome back! Another week, and lots more tracks. In an effort to clear out the inbox, I’ve put 7 tracks in this weeks show.

I’m still working on getting through emails as quickly as I can. With new emails coming in daily it can be hard to get back to everyone as quickly as I’d like. So if you’ve emailed and not heard back, feel free to follow up.

If you’d like to speed up the process, there are some things you should include when you email me about getting your track on the show.

  • Your name or the Band’s name
  • All your socials links, be that Facebook, Instagram, Soundcloud, Spotify, or Bandcamp. Include them all.
  • Your WEB PAGE!
  • Where the band is from! This is very important if you want to get on this show or the main show.
  • Info on the band / album / ep / single. Sometime I’ll read this out!
  • Any upcoming shows (even virtual ones).

THIS WEEKS TRACKS

  • The Daddy Raygun Band – One Armed Man – Toronto ON
  • Sinful Ways – Bury the Hatchet – Ottawa ON
  • The Manic Boys and Girls Club – Blacked Out – Toronto ON
  • ViVA Trio – Wild and Free –
  • Marito Marques – Manjerico – Toronto ON
  • Justin Maki – Close To You – London ON
  • Striker – Deathwish – Edmonton AB

Thank you listeners for taking the time to listen to my show. Thank you, Bands, Musicians, and promoters for sending me music. I don’t talk on the show that much about my personal life, as I’ve always felt the show was to feature and talk about Canadian Bands and musicians. It’s been 3 years now since I left a safe secure job. I was missing out so much on family time as I had been since 2011 when I starting working jobs that were mostly evenings only. I wanted time with my family. Sadly the job I left for didn’t last, and all the temp positions I managed to land didn’t turn into anything long term or permanent. Add in as I was about to start looking for work, my husband of over 20 years was diagnosed with Stage 4 Prostate Cancer. Yes STAGE 4, before the age of 50 where you are normally tested for prostate cancer. Now here I am, also dealing with Covid 19. A high-risk household, and Covid. So that brings up to me starting the Patreon page for this show. But, if you can’t manage a monthly Patreon donation, please consider a one-time donation to his fund Help John Fight Cancer. Donations can be done anonymously. Every penny goes to bills, keeping a roof over our head and food on the table. If you can manage a monthly Patreon donation the site is: IR Canada Patreon Perks are listed on the site and start with a shout out Thank-you’s on the show and social media pages.

Other Important Links

  • Insomnia Radio Canada Twitter (@IR_Canada)
  • Insomnia Radio Canada Facebook
  • IR: Canada
  • IR: Canada Feed
  • Insomnia Radio Canada on Telegram
  • email: chris at insomniaradio dot net
  • Insomnia Radio Canada on Castbox
  • Insomnia Radio Canada Play List on Spotify
  • Insomnia Radio Canada on Spotify

Kitchener Baptist Sermons

The Three Pitfalls of Pride

The post The Three Pitfalls of Pride appeared first on Kitchener Baptist Church.

Debt Free in 30 Minutes

377 – What Will Small Businesses Face Post-Pandemic?

According to a May 2021 survey by the Canadian Federation of Business (CFIB), only 39% of small businesses in Canada are currently making the sales they consider normal. CFIB also estimates that total Canadian small business debt related to COVID-19 sits at $139 billion. With ongoing pandemic restrictions and slow economic activity, will these small businesses recover? On today’s podcast, Ted Michalos and Doug Hoyes give practical advice for how a small business struggling with debt can do a self-test to ensure they are viable and when it may be time to consider professional debt solutions. They also discuss the impacts government subsidies have had on the economy and whether or not it’s a good idea to continue government financial support for small business. Tune in for a great discussion!

 

 

Related Links:

 

Small Business Debt: The COVID-19 Impact: content.cfib-fcei.ca/sites/default/files/2021-08/Small-Business-Debt-The-COVID-19-Impact.pdf

The new challenges facing Canada’s small businesses: thoughtleadership.rbc.com/the-new-challenges-facing-canadas-small-businesses/

Keeping Your Business Afloat While Dealing with Debt: www.hoyes.com/blog/keeping-small-business-afloat-dealing-debt/

Top 5 Bankruptcy Issues for Small Business Owners: www.hoyes.com/blog/top-5-bankruptcy-issues-for-small-business-owners-and-self-employed/


Kitchener Today with Brian Bourke

Friday November 19th, 2021

Show Opening... But first (0:33); Health Canada approves COVID vaccine for children aged 5-11 (19:52); Teaching university students to be 'age-conscious' could help address our elder care crisis (42:55); Ontario is developing a digital ID program for its citizens. The process needs more transparency, privacy experts say (1:02:40); Free Phones Friday (1:25:16)

Mike Farwell Show

Friday November 19th, 2021

The opening monologue (0:56); Feds to announce approval of kids' COVID-19 vaccine, easing of border measures Friday (20:32); Would a ban on blind bidding keep house prices in check? (41:38); The Coach's Show. GUEST: Mike McKenzie, Head Coach/General Manager, Kitchener Rangers (1:01:32); Local swimmer aspiring to the 2021 FINA Masters in Japan (1:12:08)The Friday Four Panel. Topics: AR Kaufman Public School is the latest to be identified as a "high priority for renaming" by the Waterloo Region District School Board. Are Kaufman's name and legacy problematic? / Are you comfortable with the idea of COVID-19 testing for symptomatic patients being done at Ontario pharmacies? / The Ontario government wants to help the auto sector build 400,000 electric or hybrid vehicles by 2030. Is this the right approach? / For how many more days will Erin O'Toole be the leader of the federal Conservative party? (1:23:47)

Farwell and Pope Podcast

OHL Stories with Darryl and Andy Paquette

Darryl Paquette played goal for the Cornwall Royals, so this episode is an easy opportunity for Farwell to beat the “Bring Back The Royals” drum again. But there’s so much more, including Pope’s chance to get stories about the old Windsor arena. There are also stories about Sudbury, Bill LaForge, Marc Crawford, John Brophy, and so many more. But this is an episode that’s about more than laughing about the old days in the league. It’s an episode about the family ties that bind and how hockey can be a refuge and, maybe, even a salvation. Enjoy the story of these two brothers, how they grew in the game, and how the game helped them grow.

CKMS 102.7 FM: Radio Waterloo

The Gems Of Life Show

Tonight at 6 pm. Join us in conversation with Fadumo Farah on her Adaptive wear launch in London Fashion Week. What an incredible and inspirational story. WE all have the ability to transform our lives and impact others in our journey. Aspire To Inspire. Please support our YouTube channel, subscribe, like, comment and share so … Continue reading The Gems Of Life Show →