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Global News: Kitchener

Minten’s first NHL goal helps Leafs beat Vegas

Fraser Minten scored his first NHL goal as the injury-ravaged Toronto Maple Leafs blanked the Vegas Golden Knights 3-0 in a feisty contest Wednesday.

CTV News Kitchener

Man who stabbed ex-girlfriend and police officer will soon be out on statutory release

A man who plead guilty to a double stabbing in 2015 will soon be out on statutory release, but he'll have to follow some strict conditions set out by the parole board.

CTV News Kitchener

Teen skateboarder asks Guelph council for skatepark improvements

A young skateboarder is asking Guelph’s city council to make improvements to her local skatepark.

CTV News Kitchener

Pricey WRPS budget sparks hours-long debate with regional councillors

The Waterloo Regional Police Service presented their 2025 budget, totaling $252.5 million, to the Region of Waterloo’s Strategic Planning and Budget Committee on Wednesday morning.

CTV News Kitchener

Golden Hawks hold final practice in Waterloo before national championship game

The Wilfrid Laurier University Golden Hawks are off to Kingston to play in the Vanier Cup on Saturday.

Global News: Kitchener

Ontario city approves bylaw to restrict protests near places of worship

The bylaw says no one “shall organize or participate in a nuisance demonstration" within 100 metres of a place of worship, and it is "not intended" to prohibit peaceful protest.

CTV News Kitchener

Must love dogs – National Service Dogs looking for puppy raisers

People who love dogs have an opportunity to take care of a puppy for free, while also making a difference in someone else’s life.

CTV News Kitchener

Crews put up huge Christmas tree in Uptown Waterloo

On a foggy Wednesday morning, fit for Rudolf and his bright nose, elves were busy setting up the City of Waterloo’s 2024 Christmas tree.

Global News: Kitchener

Winter is coming: It won’t be long until most Ontarians see their first snowfall

If you haven’t got your snow tires on your vehicle yet, you are running out of time as winter is coming and will soon be upon Ontario.

Wellington Advertiser

Fundraiser aims to make Louise Marshall Hospital brighter during holidays

MOUNT FOREST – The latest fundraising campaign for the Louise Marshall Hospital Foundation will have the added bonus of brightening up the hospital for patients and staff who have to spend time there during the holiday season.

The “Let’s Light up Louise Marshall Hospital” campaign will run from Nov. 18 to Dec. 23, and ties donations to decorations.

For a minimum donation of $10, supporters can choose an ornament, include a special message to accompany it, and add it to one of the Christmas trees or wreaths that are placed around the hospital.

The hope is to bring some warmth and festivity to the hospital, a news release stated.

“Especially during the holiday season, no one wants to have to spend time at the hospital,” foundation executive director Amy Van Huss stated in the release.

“If we can add a little touch of home, a little comfort, a little holiday joy, that’s what we’re hoping to accomplish.”

New this year, the campaign will include an outdoor Christmas tree: a blue spruce set on the west side of the hospital grounds, adjacent to the visitor parking lot.

All donations will be put toward equipment and capital project needs at the hospital, and donations of $20 or more will be eligible for a charitable tax receipt.

To sponsor an ornament, people can stop by the foundation office inside the hospital or visit louisemarshallfoundation.ca. Donations can also be made at the Mount Forest Scotiabank branch, which will be matching donations made at the branch up to $3,000.

“This is our second year running this campaign,” Van Huss stated.

“We had some really beautiful messages attached to the ornaments last year, and a lot of staff were recognized for their dedication.

“It was truly heartwarming to see the response from the community.”

The post Fundraiser aims to make Louise Marshall Hospital brighter during holidays appeared first on Wellington Advertiser.


Observer Extra

Martin, Naomi

Passed away peacefully at home on Friday, November 15, 2024 in her 94th year. Beloved wife of the late Eden Martin (1974). Loving mother of Gerald (Laurel), Janet, Stewart (Lucille), James (Janet) and Dale (Lucille). Lovingly remembered by 14 grandchildren and 10 great-grandchildren. Survived by sisters Nora (Melvin Martin) and Alice Brubacher. Predeceased by her parents Sydney and Alice (Shantz) Brubacher, sisters Verna (Edgar) Martin, Ruby (Melvin) Martin, Ella (Maurice) Martin and Erma Brubacher; and brother Lester (Lucinda) Brubacher. Visitation was held on Monday, November 18, 2024 from 1-4 and 6-8 p.m. at the Dreisinger Funeral Home, 62 Arthur St. S., Elmira. A family service was held at 9 a.m. on Tuesday, November 19, 2024 at the funeral home, then to Montrose Mennonite Meeting House for burial and public service.

www.dreisingerfuneralhome.com


CTV News Kitchener

Police release new image as investigation into fatal 2022 Brant County hit-and-run continues

Ontario Provincial Police are hoping an image may provide a breakthrough in a fatal hit-and-run investigation.

Global News: Kitchener

Missing infant dies in hospital after being found by Toronto police

Toronto police said Wednesday officers were investigating reports of a missing infant around Marlee and Roselawn avenues, near Eglinton Avenue West and Allen Road, in North York.

CTV News Kitchener

13-year-old from Kitchener and 14-year-old from London charged in violent carjacking in Brampton

Four teenagers been charged after a violent carjacking in the city of Brampton.

Global News: Kitchener

Toronto man pleads guilty to unprovoked fatal stabbing at TTC Keele station

A Toronto man who fatally stabbed an Etobicoke Collegiate Institute student at Keele subway station in March 2023 has pleaded guilty to second-degree murder.

Wellington Advertiser

Hockey team to raise funds for Skylar Beuhler’s cancer journey

HARRISTON – The Orangeville Vikings U11 boys hockey team will be playing in Harriston this weekend to raise funds for a local girl with cancer. 

Skylar Beuhler, 10, was camping with her family in the summer when she awoke with severe pain in her back. 

Her mother, Kayli, had noticed some bruising on her body and thought her daughter may be anemic.

She planned to arrange an appointment the next week with a doctor but the Beuhlers didn’t make it that far. 

In the middle of the night Skylar and her parents rushed to the closest hospital, which was Wingham and District Hospital, knowing something was wrong. 

“They were amazing there,” noted Kayli.

They brought Skylar in and began doing bloodwork when something caught their eye. 

“Right away they sent us by ambulance to London’s children’s hospital and then she needed blood transfusions and platelet transfusions and she had spiked a fever too,” Kayli said. 

“Everything just happened really quick; it was weird.”

Once they arrived in London, more bloodwork was completed.

“The doctor comes and takes me to a room and she told me something a parent doesn’t want to hear,” said Kayli.

“And it was Skylar’s fight from there.”

Just before her 10th birthday she was diagnosed with acute lymphocytic leukemia.

She spent her birthday in a hospital room as she had to begin chemotherapy.

“When she lost her hair … she was very strong about that, it didn’t bother her,” Kayli Beuhler said. Submitted photo

 

Skylar’s cousin plays for the Vikings and her uncle is the coach; they wondered what the team could do to help the Beuhler family.

Her uncle reached out to Kayli, his sister, and shared the idea to raise funds during a Vikings game.

“At this point in her treatment she needs all the push and support she can get; she is sick of being poked, sick of all the medicine so we need to keep her fight going,” Kayli said. 

The event will be held at the Harriston arena on Nov. 23 at 5:30pm. The game will be livestreamed so Skylar can watch in the comfort of her home.

All proceeds will go to the Beuhler family. 

“[There is] no goal needed financially; it’s a lot of driving back and forth to London so anything helps,” Kayli said.

Kayli and Skylar’s father Ryan are praying for no more hospital stays, noting, “It’s always hard when you have to leave your other children.”

Skylar has two older brothers and one 10-month-old brother. 

“The two oldest ones are very awesome with her,” Kayli said.

“Once we got her back home her spirits changed – she needed them.”

Skylar has finished the first two phases of her chemotherapy and is now going into the third phase, which will last approximately two years. 

“She’s a strong little girl,” Kayli gushed.

The post Hockey team to raise funds for Skylar Beuhler’s cancer journey appeared first on Wellington Advertiser.


CTV News Kitchener

Parole board reverses decision and will allow families of Paul Bernardo's victims to attend upcoming parole hearing in person

The families of the victims of Paul Bernardo will be allowed to attend the serial killer’s upcoming parole hearing in person, the Parole Board of Canada (PBC) says.

Global News: Kitchener

Paul Bernardo parole hearing ‘working to accommodate’ victims’ families in person

A lawyer representing the families of Bernardo's teenage victims earlier said his clients' requests to attend the parole hearing in person had been denied.

Wellington Advertiser

Erin’s deputy fire chief Jim Peavoy recognized for 50 years of service

ERIN – Deputy fire chief Jim Peavoy was recognized for 50 years of service to the Erin community on Nov. 14, in a room filled with friends, family, council members and fellow firefighters. 

Peavoy joined the Hillsburgh and District Fire Department in 1974 following in the footsteps of his father, Lloyd Peavoy, who volunteered from 1965 to 1972. 

“Following amalgamation he continued to rise in the ranks and has now served as deputy chief since 2002,” Wellington-Halton Hills MPP Ted Arnott said of Peavoy in his congratulatory speech. 

Over five decades, Peavoy has acted as chairman of the Firefighters Association of Hillsburgh for 15 years and has been instrumental in planning for the department’s future, including the construction of Station 50 in Hillsburgh and the procurement of the equipment to keep the community and his firefighters safe, added Arnott. 

Peavoy’s Federal Fire Service Exemplary Service Medal and his Provincial Fire Services Long Service Medal have both been updated to show his 50 years of service by adding bars indicating the years.

“I thank you and congratulate you on your extraordinary community service through the [fire department],” said the MPP. 

Peavoy got a standing ovation as he accepted his award in the council chamber. 

“I try to be a teacher … in the fire service,” said Peavoy at the Nov. 14 meeting.

“We’re very kind to the people we go out to help and assist and that is so important but … it’s very important to be kind to each other.”

He noted how honoured he felt to have his award presented by Arnott, who he has known for 30 years.

Erin firefighters filled the Erin council chamber on Nov. 14 to celebrate five decades of service from deputy fire chief Jim Peavoy, front row, fourth from left. Photo by Georgia York

 

The beginning 

In an interview with the Advertiser, Peavoy reminisced about his earlier days as a volunteer firefighter.

Two firefighters, Jack Graham and Jack Leachman, came to his home in 1973 to see if he was interested in volunteering with the Hillsburgh and District Fire Department. 

Peavoy had just gotten married and, on the advice of his father, asked the men to return in a year’s time.

And in 1974 they did. 

Throughout his career, Peavoy said he had two mentors: late Hillsburgh Fire Chief Bob Cheyne and late Puslinch Fire Chief Doug Smith.

They were both fine men, they were kind to people, they were always at community functions and they could make some good decisions, he said. 

Asked what advice he would give to new firefighters, Peavoy reiterated the importance of being kind, not only to others but to oneself as well. 

“I couldn’t have done the 50 years without the support of my wife, Susan …  and my two sons, Jamie and Darrell,” he added.

The post Erin’s deputy fire chief Jim Peavoy recognized for 50 years of service appeared first on Wellington Advertiser.


Global News: Kitchener

Domi joins growing list of Leafs on IR

The Maple Leafs have placed Max Domi on injured reserve with a lower-body injury, making him the fifth Toronto forward sidelined with an injury.

Global News: Kitchener

Woman facing charges after toddler dies from drug toxicity in Ontario home

A 40-year-old woman is facing charges in the death of a toddler who was found without vital signs in a Niagara Falls, Ont., home last year.

Wellington Advertiser

Canada Post strike continues as sides remain ‘really far apart’

FERGUS – The Canadian Union of Postal Workers (CUPW) strike that began on Nov. 15 continued this week.

“We have been without a contract for nearly a year. This happens every negotiation. It’s stalled. There’s not really any negotiating happening,” said Anika Warmington, second vice president of CUPW Local 546, based in Guelph. 

“We’re really far apart … So as a last resort, we need to put pressure on the company to negotiate a contract with us.” 

Nearly 55,000 Canada Post workers walked off the job on Nov. 15 and have been picketing outside local post offices in an attempt to demand fair wages and safer working conditions. 

“One of the things we’re looking for is to keep our pensions … especially for new hires, to have the same good pension that more senior workers have,” said Warmington on Nov. 18.

“We want to keep our pensions safe. It’s important for people to be able to have dignity when they retire, to have a good pension.” 

She added, “We have a two-tier wage system that was imposed on us in 2011 and we’re trying to get rid of that as well.”

The union is also demanding wage adjustments, as Warmington says the current offer is not equal to inflation.

“We haven’t had a significant raise in a really long time. I’ve been here for 20 years, and what they’re offering isn’t even in line with inflation,” she said.

“So, it’s essentially a pay cut.” 

According to CUPW officials, Canada Post had the opportunity to prevent the strike but refused to negotiate real solutions.

Officials also claim Canada Post is “attempting to undermine hard-won collective agreements, reduce full time jobs, and compromise the quality of service provided to the public.” 

A statement provided to the Advertiser by Canada Post notes that despite mounting financial losses, officials have put forward offers that protect and enhance what is important to current employees.

“Canada Post is at a critical juncture, losing more than $3 billion since 2018, with losses continuing to mount,” stated officials.

“Even with that, Canada Post has continued to put forward offers that protect and enhance what’s important to our current employees.

“We’ve offered competitive wage increases (11.5 per cent over four years) and additional paid leave, while protecting the defined benefit pension and job security provisions.” 

Canada Post officials says they remain committed to reaching new agreements at the bargaining table – not through arbitration – and that discussions with CUPW continue to achieve them.  

It is unclear when the strike will end, as Warmington says the federal government has no interest in legislating postal workers back to work.

“We’ve always done rotating, or we’ve been locked out by the corporation, and we’re always legislated back within a couple of weeks, said Warmington.

“So, I’m not sure what happens this time as the federal government has said they’re not interested in legislating us, but we’ll see.”

The post Canada Post strike continues as sides remain ‘really far apart’ appeared first on Wellington Advertiser.


Wellington Advertiser

Solar panels coming to three county housing buildings in Guelph

GUELPH – The county’s joint social services committee has endorsed a recommendation that would see solar panels installed on the roofs of three county-owned residential buildings at a cost of more than half a million dollars. 

“I think this is a terrific project, and I love what we’re doing with the solar panels,” councillor Campbell Cork commented during the Nov. 13 committee meeting.

But he went on to question how staff had arrived at its recommendation of awarding the contract for design and installation of the rooftop solar photovoltaic systems to VCT Group of Kitchener.

The company’s total bid price of $578,736, exclusive of HST, was far from the lowest bid received from eight contractors who responded to the request for proposal and attended mandatory site visits.

“There’s nothing in here that explains why we’re not taking the lowest bid,” Cork said, referencing the report attached to the meeting’s agenda.

According to that report, companies that responded to the request for proposals were scored on a 100-point scale, and while pricing held the greatest weight at 40 points, companies were scored on four other factors.

System features and warranties were worth 30 points, and there were 10 points each for company profile, past project experience, and project management and team profile.

“VCT Group scored highest in all categories,” manager of purchasing and risk management services Jackie Osti told the committee.

“Their proposal provided the best balance of competitive pricing, proven experience and superior system features and warranties, making them the most suitable candidate for this project,” stated the report.

Guelph Mayor Cam wondered what had prevented Guelph Solar Mechanical Inc. – a local company whose total bid price of $503,847 was slightly lower – from being the recommended candidate.

“The chart that’s included in the report really only highlights the price,” Guthrie said.

Prices ranged from $265,479 at the low end to $639,000 at the high end.

One of the eight companies failed to meet minimum submission requirements, and two others failed to meet the minimum scoring threshold, the report stated.

“Proponents who did not achieve a minimum score of 45 points before pricing, were disqualified from further evaluation,” it stated.

Osti said this was not the case for Guelph Solar, but VCT Group had scored slightly higher.

Ultimately, the committee seemed to feel comfortable with the process that had been followed, and approved the recommendation, but Cork asked that staff provide more information in future.

County councillor Matthew Bulmer asked that an addendum with more information be added to the report before it comes to council for the final approval stage.

The three buildings set to get the rooftop solar systems are rent-geared-to-income properties located at 411 Waterloo Ave., 263 Speedvale Ave. E. and 33 Marlborough Rd.

The proposed solar installations are expected to generate more than 6.5 million kilowatt hours of clean electricity over the 25-year life cycle of the systems, the report stated.

“This output will result in an approximate cost reduction of $885,325 in electricity expenses over the project’s lifespan, supporting the municipality’s ongoing efforts to reduce energy costs and enhance sustainability,” it stated.

As well, “if everything goes well, we’ll receive a clean energy tax credit” from the province, Osti said.

A portion of the project costs – $100,136 – will come from the county’s housing capital reserves.

Another $133,645 will be covered by the federal government through the National Housing Co-Investment Fund, and the remaining $344,955 will be covered by the City of Guelph.

The post Solar panels coming to three county housing buildings in Guelph appeared first on Wellington Advertiser.


Global News: Kitchener

Renewed sense of hope for Toronto Santa Claus Parade’s future: CEO

The Toronto Santa Clause Parade faces financial challenges but, with public and government support, they are working hard to secure its future and keep the magic alive.

Wellington Advertiser

Catholic school board reverses decision on Strathallan Park

FERGUS – It looks like Strathallan Park might remain a park after all.

In a joint press release issued on Nov. 19, the Wellington Catholic District School Board (WCDSB) and Township of Centre Wellington stated the school board is re-examining its space needs and might not need to build a high school in the park.

The board had previously determined Strathallan Park might be a good location for a high school. 

Currently, all high schools in the WCDSB are located in Guelph. 

With growth in Guelph and other parts of its catchment area, the board determined it needed a high school in Centre Wellington.

It started talks with Centre Wellington and in January, council declared the parkland surplus to facilitate the board’s request.

“Pursuant to the township’s disposition policy, lands must be declared surplus before any agreement to dispose of lands is negotiated,” the press release stated.

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  • Neighbours don’t want to see high school on Strathallan Street

This caused a stir in the neighbourhood that regularly uses the park.

Parents were also concerned about a future high school being located directly beside St. Joseph Catholic School, which is an elementary school.

But since January, the long-term accommodation needs of the Catholic school board have changed.  

“In partnership with Watson and Associates Economists Ltd. we updated our long-term accommodation plan, which reflects the latest enrolment projections and identifies both immediate and long-term accommodation needs across our district,” board spokesperson Ali Lupal stated in an email to the Advertiser.

“Projected enrolment in Centre Wellington has exceeded our original forecast. As well, the municipal projections for Centre Wellington show significant growth in the medium to long term.”

As such, the board has initiated an accommodation review and is seeking feedback from families in the board. Information about the review and how to participate can be found at wellingtoncdsb.ca.

The township and the board have now mutually agreed to reconsider the sale and acquisition of Strathallan Park.  

“The township understands that the [WCDSB] will not be pursuing any rezoning of the property, which would have been a necessary precondition of any sale,” the press release stated. 

“As such, (township) staff will be taking a report to council in the near future recommending that the lands be deemed non-surplus.”

 The board will continue  to explore options for other sites to accommodate education and childcare needs within the township, the release states.

The post Catholic school board reverses decision on Strathallan Park appeared first on Wellington Advertiser.


Global News: Kitchener

14 Toronto daycares leave $10-a-day program; half of them appear connected

"We're sort of forced to stay in the daycare for now," Johnson said. She has not yet been able to find a space in another daycare offering the reduced fees. 

Global News: Kitchener

Ford government spent more than a week planning ‘end-of-day’ science centre closure

The science centre was closed just hours after an announcement on Friday, June 21. The rush, the government, was due to the urgent safety issues plaguing the building. 

Global News: Kitchener

Trucking group buying tickets for Ford fundraiser to raise issues with ‘minister directly’

The Ford government has been on the defensive after Global News revealed that cabinet ministers were given fundraising targets for the remainder of 2024.

Global News: Kitchener

Last-minute twist in trial of Ontario man accused of killing parents

The man's lawyer requested counsel argue whether or not he unlawfully caused the death of his parents, suggesting his client could not form the intent to commit murder.

Global News: Kitchener

Ontario engineers stop work on more projects amid strike, including Hwy. 401 expansion

Government engineers have been escalating strike action after 22 months without a contract, now removing their services from highways across Ontario.

Global News: Kitchener

Ontario First Nation declares state of emergency over gang and addiction crises

Netmizaaggamig Nishnaabeg Chief Louis Kwissiwa is calling for policing and mental health help from the province and the federal government.

Global News: Kitchener

Why Ontario needs ‘substantial reforms’ to address housing crisis

Ontario’s challenges with building new homes to support a rapidly expanding population are not getting better anytime soon, according to a report by the Smart Prosperity Institute.

Global News: Kitchener

‘Hogwash’: Premier Doug Ford dismisses Toronto’s $48M bike lane removal estimate

Ontario Premier Doug Ford is dismissing the City of Toronto's estimates to remove bike lanes from three major Toronto streets, calling the $48 million price tag 'hogwash.'

CTV News Kitchener

Possible explosives found inside RV after 16 hour standoff in Barrie, Ont. parking lot

Several apparent homemade explosive devices were found inside an RV where an allegedly armed man had barricaded himself for 16 hours, forcing evacuations in the north end of Barrie, police said.

Global News: Kitchener

Ontario launching new mental health program for first responders

The $32-million program will include a 24-hour call line and a web portal for services such as internet-based cognitive behavioural therapy and peer support.

Global News: Kitchener

Leafs’ Matthews in Germany for treatment

Auston Matthews boarded a plane and crossed an ocean.

CTV News Kitchener

WARNING: NHL referee in hospital after violent on-ice crash


CTV News Kitchener

Metal sheet falls from Dallas Cowboys stadium roof


CTV News Kitchener

Explosion after tree falls onto power line amid bomb cyclone


Global News: Kitchener

Ontario proposes fix to issue of dwindling long-term care cultural admissions

Ontario is proposing a pilot project to tweak long-term care priority rules in order to address a problem of declining and mismatched admissions to the province's cultural homes.

Global News: Kitchener

Ontario education minister meets with YouTube on classroom distractions

In the spring, the government announced that, instead of participating in a lawsuit against social media companies, it would meet with executives at the companies instead.

Global News: Kitchener

Ontario NDP considers integrity commissioner complaint over minister fundraising

According to the PC Party's website, several ministers are set to hold fundraising dinners in November asking donors for anywhere between $250 to $1,500 per person.

Global News: Kitchener

‘Total challenge’: Rising cost of baby supplies pushes vulnerable Ontario mothers to the brink

Community shelters for new mothers and infants are working hard to make ends meet as costs for baby supplies and housing continue to increase.

Global News: Kitchener

Poeltl in midst of career-best season

Chants of "Jak! Jak! Jak!" could be heard coming through the doors of the Toronto Raptors' locker room as Jakob Poeltl turned in another stellar performance in the best season of his career.

Global News: Kitchener

Poeltl, Barrett help Raptors snap seven-game skid

Jakob Poeltl and Canadian RJ Barrett continued to carry the injury-depleted Raptors in a 130-119 win over the Indiana Pacers on Monday as Toronto snapped a seven-game losing skid.

Global News: Kitchener

‘I didn’t see him’: Former Ontario college basketball star testifies at his hit-and-run trial

The former Durham College basketball player told court he had spent the day before at a basketball tournament and was hanging out at a friend's house the evening before.

CTV News Kitchener

How a Waterloo company makes tubes

Tubing is just as fun on the snowy slopes as they are on the water! We stop by a Waterloo company to find out how they’re made.

CTV News Kitchener

Talking Taylor Swift mania

Angie Hill of Bounce Radio 99.5 sits down with Will Aiello to talk about Taylor Swift's takeover of Toronto.

CTV News Kitchener

CTV News Kitchener at Six for Monday, November 18, 2024

CTV News Kitchener at Six

Wellington Advertiser

Child care recruitment campaign leads to increase in number of home providers

GUELPH – An effort by the County of Wellington to increase the number of licensed day care providers in Guelph and the county seems to have paid off.

“At this time, the number of providers has increased in Erin, Guelph/Eramosa, and in Guelph,” county director of children’s early years Mandy Koroniak told members of the joint social services and land ambulance committee.

Koroniak was at the committee’s Nov. 13 meeting to present the results of a marketing campaign that aimed to recruit more home-based child care providers to Wellington Home Child Care, the county’s licensed home child care agency.

Families whose children attend licensed home day cares are able to benefit from child care fee subsidies and reduced parent fees under the Canada-Wide Early Learning and Child Care (CWELCC) System.

Increasing the number of home child care providers in the county can also mean “increased access to licensed child care in communities that may have less access to centre-based child care, such as in rural communities,” stated Koroniak’s report.

Koroniak told the committee the number of active home child care providers registered with Wellington Home Child Care in Guelph and Wellington County had dropped significantly during the COVID-19 pandemic, decreasing from 45 in March 2020 to just 27 in December 2022.

In an effort to reverse this trend, a marketing campaign was launched.

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“The campaign ran from July 1 to Aug. 31, 2024, and it included a range of marketing methods, from radio and social media to mall kiosks, bus shelters and newspaper ads,” Koroniak said.

According to the report, the children’s early years budget included $20,000 in 2024 for the recruitment campaign.

The campaign “led to a surge of inquiries, growing from eight … in 2023 to 38 inquiries in 2024 for the same period,” the report stated.

“The campaign is expected to lead to an increase of 18 homes, potentially increasing access to licensed child care for up to 108 children, as each provider may care for up to 6 children,” said Koroniak.

She added the total number of active licensed home day cares is expected to be as high as 54 by the end of this year.

A chart included in the report reveals the greatest gains have been in Guelph, where the number of providers increased from 25 to 32 between April and October of this year.

Centre Wellington actually saw a decrease, from seven to six; and Guelph/Eramosa now has two, rather than just one.

Erin’s increase may also be considered significant, as the town went from having no licensed home child care providers to having two.

Mapleton and Puslinch townships still had none as of October, and Minto and Wellington North each had one.

County councillor Campbell Cork stood up to thank county staff for the marketing campaign.

“I think that paid off, and we’re well served by that,” Cork said.

City councillor Dominique O’Rourke also spoke positively about the results of the campaign.

“I have a communications background, and that’s a spectacular return on investment for $20,000,” she said.

“Really well done.”

She said it was not just a good return on investment from a communications perspective, but also has positive impacts for families, allowing more of them to access the “deeply subsidized” daily rates.

The post Child care recruitment campaign leads to increase in number of home providers appeared first on Wellington Advertiser.